August 23, 2020
To continue growing and sustaining youth shooting sports, MidwayUSA Foundation has recently joined forces with Outdoor Sportsman Group (OSG). Through this partnership, MidwayUSA Foundation can put its message in front of OSG’s vast audience of outdoor enthusiasts through television and digital advertisements. MidwayUSA Foundation’s mission is vital to the future of the outdoor industry, ensuring young athletes are given the opportunity to compete in shootings sports.
A passion for shooting sports is often a gateway into other outdoor activities our youth can enjoy for many years to come. “Shooting sports are the foundation for young outdoor enthusiasts to build knowledge and understanding of firearms for recreation and hunting,” Outdoor Sportsman Channel CEO and President Jim Liberatore said. “Outdoor Sportsman Group takes pride in supporting MidwayUSA Foundation’s initiative to introduce, educate and instruct young outdoor enthusiasts how to properly and safely use firearms.”
MidwayUSA Foundation Executive Director, G. Scott Reynolds, went on to talk about this beneficial relationship. “I am thrilled to partner with Outdoor Sportsman Group! As a proponent and visible leader in the outdoor sports and recreation industry, OSG has the ability to reach untold numbers of outdoor enthusiasts, including America’s youth and their parents. OSG’s market visibility and influence will help communicate the Foundation’s mission and purpose to those teams and communities we can assist. I am proud that Outdoor Sportsman Group is our first top-tier Legacy-level sponsor!”
Youth shooting teams across the country have MidwayUSA Foundation endowments that are earmarked specifically for their team to grow through fundraisers and donations. Teams are then able to receive a cash grant, annually, to help cover shooting team expenses. In addition, supporters can contribute to special purpose endowments to sustain the future of the shooting sports industry to include Coach Training, Range Development, the Foundation Forever Endowment (operations), and a donation Matching fund.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
About MidwayUSA Foundation: The MidwayUSA Foundation is a 501(c)(3) public charity working to sustain and grow the shooting sports industry by providing long-term funding to youth shooting teams. Every donation made is tax-deductible and allows the Foundation to assist in expanding and enhancing the leadership skills, confidence, and discipline of today's youth through shooting sports activities. The Foundation supports all shooting disciplines. For more information about how the MidwayUSA Foundation is changing the future of youth shooting sports, please visit midwayusafoundation.org or call 1-877-375-4570.