May 21, 2019
By Karen Lutto
German Precision Optics (GPO) USA announced the launch of its newly revamped Website today. This redesigned site boasts a clean design as well as an intuitive and consistent site-wide navigation system with improved functionality that directs visitors to the information most relevant to their needs.
The new site introduces a range of new content including a dealer locator, enhanced shipping/order system, demo sales, product demonstration videos, a press page, an accessory page, a promotions page, an awards page and a page to download product images and catalogs. By moving to a WordPress/WooCommerce platform, the Website loading speed has increased by 20 percent. Additionally, the shopping experience is now enhanced by being self-hosted within the gpo-usa.com domain.
“While our former site served us well, it was important to us to be able to deliver a better user experience to our customers, bringing more intuitive navigation in a more simplified way to deliver information on our products,” said Michael Jensen, GPO USA owner and CEO. “These updates show the evolution of our company since its founding three years ago, and they pave the way for how we are growing and moving forward.”
Among the new features, the site contains integrated social media buttons for Facebook and Twitter to foster improved communication with clients. The website will be updated on a regular basis with news of product launches, business activity, corporate milestones, events and press releases. Customers are encouraged to explore the website and sign up for direct emails from the company at the bottom of the www.gpo-usa.com main page.